Ben & Jerrys Ice Cream Stores
CDG was chosen to develop a new prototype store and establish a template for the chain roll-out in California. After collaborating with the corporate marketing and brand team on an image strategy, CDG created a fun, electric colored image to stand out from a crowded ice cream store market in on the west coast.
We prepared a promotion plan and an innovative community outreach presentation plan to win local awareness and development approval. Next we designed an entire trade dress package: new facade, lighting, and signage.
In addition we produced all construction documents and administered construction, and obtained all permit approvals through an extensive regulatory process.
